• Conceptualize, activate and execute the annual events and promotions calendar to increase footfall at the shopping centre
• Creating VR brand visibility
• Devise marketing strategies to counter competition and attract customers with unique value propositions
• Managing direct, digital and social media marketing campaigns
• Responsible for media planning and media buying, post consensus with the management
• Ensure timely market intelligence/ research data is available to curb the competition and develop new marketing strategies for shopping centre promotion
• Incorporate online activities with offline marketing promotions
• Work effectively with internal departments (ie. leasing, sub-brands and guest services) to ensure optimum business effectiveness and information is communicated around the business units new store openings, launches, events, changes to procedures, staff newsletters etc.
• Responsible for Corporate tie-ups & Strategic alliances & cobranding activities
• Strategize, plan and execute PR activities as directed, managing media and press and ensure timely press material preparation
• Assist in designing the shopping centre brochure
• Leading and driving various CSR initiative;

Preferred candidate profile

• Able to work cooperatively with other departments to ensure close coordination of activities that support customer service goals
• Should be able to manage multiple stakeholders
• Strong work ethic, intense drive, and initiative for quality and customer service.
• Good interpersonal skills
• Excellent written and oral communication skills.
• Excellent administrative and organizational skills and an ability to prioritize.

• Graduate with at least 8 - 10 years of experience in retail industry
• MBA or equivalent degree in marketing from a reputed institute

Perks and benefits