Position - Social Media Copywriter

About Simplilearn

Founded in 2010 and based in Plano, Texas, and Bangalore, India, Simplilearn, a Blackstone

portfolio company, is a global leader in digital upskilling, enabling learners across the globe with

access to world-class training to individuals and businesses worldwide. Simplilearn offers

1,500+ live classes each month across 150+ countries, impacting over 8 million learners

globally. The programs are designed and delivered with world-renowned universities, top

corporations, and leading industry bodies via live online classes featuring top industry

practitioners, sought-after trainers, and global leaders. From college students and early career

professionals to managers, executives, small businesses, and big corporations, Simplilearns

role-based, skill-focused, industry-recognized, and globally relevant training programs are ideal

upskilling solutions for diverse career or business goals.

Job Description:

We are seeking a creative Social Media Copywriter to develop engaging, on-brand content for

our social media platforms (Instagram, LinkedIn, Twitter, Facebook, and Reddit). You will

manage the social media calendar, develop strategy, craft compelling copy for campaigns, and

collaborate with cross-functional teams. Your work will help grow our brand on social media,

shape our brands voice, and ensure alignment with audience interests and industry

developments.

Roles & Responsibilities:

1. Develop and oversee a comprehensive social media strategy, and maintain a detailed social media calendar for all platforms.
2. Create and curate engaging social content to promote new and existing content across channels.
3. Ideation and execution of moment marketing and topical campaigns, driving brand engagement.
4. Collaborate closely with design and video teams to produce high-quality graphics, GIFs, and videos that align with brand guidelines and messaging.
5. Monitor and analyze social media trends and competitor activities, providing strategic insights to enhance our presence.
6. Respond creatively to user comments and engagement, while coordinating with the ORM team on feedback and complaints across all social channels.
7. Repurpose existing content (blogs, videos, and infographics) into channel-specific microcontent to maximize reach and engagement.
8. Stay updated on industry trends and developments in social media and digital marketingto ensure best practices are implemented.
9. Prepare and present social media reports on a weekly and monthly basis, highlighting key insights and recommendations.

Preferred skills & Qualifications:

1. Bachelors degree/Masters in Mass Communication, Journalism, Advertising, Marketing, or a related field.
2. Proven experience in social media management, along with a strong portfolio of successfully implemented campaigns.
3. Passion for creating innovative social-first content, with the ability to think strategically while executing tactically.
4. Excellent content writing and verbal communication skills.
5. Strong understanding of social media marketing best practices, including contentmanagement, brand voice, and buyer personas.