The primary purpose of the Channel Marketing & Program Manager is to support the channel and alliances sales team(s) in gaining market segment share, generating sales and growth by creating loyal, self-sustaining, valuable marketing programs that add growth value to our APC by Schneider Electric solutions.

l Responsible for Annual Strategy & Quarterly guidance, effective executions of marketing, partner programs & enablement, in alignment of Channel Sales strategy

o Marketing to & thru partners

o Collaborate with Strategic Marketing for Pull & Push effect

o Collaborate and develop Content creation for channel marketing activities

l Responsible for SESP Partner program success, including deployment and tailoring of program aspect to ctry needs

o Define, refine partner profiles for growth initiatives

o Recruit, retain and develop partners aligning to Channel growth requirements (incl future proofing partners in their skillsets & knowledge)

o Develop, manage and deploy training agenda & calendar for & with partners

l Key SPOC to ctry channel teams, presales teams & partners on marketing, program & enablement

l Digital Channel Management and Marketing

l Contra Revenue Management (Sales Out)

l MDF/Performance Bonus/Rebate Rebalance

l Channel Agency Management

l Support partner s ecommerce success with promo programs to increase sales conversion

l Regional Channel Events Management

l Partner Sales Enablement - Drive Certification, Online/Offline Seminar or Training

l Support Zone Alliances Development (DELL, HPE and Non-Server Attach)

l Ensure that partners testimonial along with joint customer references

are created to highlight the best in class approaches, strategic wins

What is the main focus of this role -

- Deliver strategically sound and tactically superior channel marketing and programs to and through the Channel using all available and appropriate tools, media, event, and programs.

- What is the expected contributions of the position to the results of the organization -

Tertiary Degree or qualification in Marketing or Communications

Minimum of 8 years marketing experience - IT Channel Marketing experience a plus.

Proven experience of Channel sales support

- Experience building and executing demand generation plans, including email, webinar, event and online programs.

- Digital channel marketing knowledge is a must

- Understanding of the channel ecosystem, and working knowledge of the fundamentals of technology preferred

- Strong analytical and problem solving skills

- Strong initiative and ability to work independently or collaboratively

- Ability to build rapport both internally and externally

- Negotiation skills

- Organisation and priority setting skills and ability to multi-task in a dynamic environment

- Excellent written and verbal communication skills in English